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Silly Bus
Showing posts with label kid's songs. Show all posts
Showing posts with label kid's songs. Show all posts
Thursday, March 18, 2010
Wednesday, March 17, 2010
Partnering with Charities Leveraging Educational Media
Educational Media opens the doors for several types of partnerships. As a group, it is important to think about your objectives to determine what the right types of partners are and how to have those partnerships come to life.
The easiest place to partner for a musical group is of course through shows. When scheduling shows, it is important to think about what you are getting out of the performance, ala revenue, exposure, good will, practice time for bigger shows. Revenue can show up in actual contract dollars or in free advertising that the host may do for you. Exposure is a great one to think about – because different audiences may spread word-of-mouth in very different circles. So if you do an outdoor event related to sports vs. an indoor school event, the people listening could overlap in your target audience or complement each other really well. Practice time, let’s face it – practice makes perfect. Most times you do a show for lots of reasons and practice/rehearsal for shows is a great way to try out new material and see how the audience reacts. It is relatively safe and helps you work out kinks.
Playing for charity and good will is a great thing to do. There are lots of benefits for both the group and the charity. Hitting back on audience and cross marketing – it is likely that the charity members are a different audience that one typically plays for at a show. So exposure is great – the group will also bring a new membership base to the charity, so it creates a potential group that may donate hours, money or skills to the charity once you market the partnership. It is also great for morale and it is good to show that you as a group care and give back. Sometimes this may mean you play for less revenue, which again can show up in others ways as far as value (ala marketing by the charity, new audience, etc.).
In closing, it is critical to have a partnership strategy on paper and to have thought it through before diving in and going after just anyone. Partners can make the journey a lot easier or frankly tougher depending on how easy they are to work with and how helpful they are in supporting your vision as a group too.
Please visit our website, www.sillybus.net , to sign up for our monthly newsletter, which has more articles and great fun stuff!
Author: Jen Dalton
The easiest place to partner for a musical group is of course through shows. When scheduling shows, it is important to think about what you are getting out of the performance, ala revenue, exposure, good will, practice time for bigger shows. Revenue can show up in actual contract dollars or in free advertising that the host may do for you. Exposure is a great one to think about – because different audiences may spread word-of-mouth in very different circles. So if you do an outdoor event related to sports vs. an indoor school event, the people listening could overlap in your target audience or complement each other really well. Practice time, let’s face it – practice makes perfect. Most times you do a show for lots of reasons and practice/rehearsal for shows is a great way to try out new material and see how the audience reacts. It is relatively safe and helps you work out kinks.
Playing for charity and good will is a great thing to do. There are lots of benefits for both the group and the charity. Hitting back on audience and cross marketing – it is likely that the charity members are a different audience that one typically plays for at a show. So exposure is great – the group will also bring a new membership base to the charity, so it creates a potential group that may donate hours, money or skills to the charity once you market the partnership. It is also great for morale and it is good to show that you as a group care and give back. Sometimes this may mean you play for less revenue, which again can show up in others ways as far as value (ala marketing by the charity, new audience, etc.).
In closing, it is critical to have a partnership strategy on paper and to have thought it through before diving in and going after just anyone. Partners can make the journey a lot easier or frankly tougher depending on how easy they are to work with and how helpful they are in supporting your vision as a group too.
Please visit our website, www.sillybus.net , to sign up for our monthly newsletter, which has more articles and great fun stuff!
Author: Jen Dalton
Tuesday, March 16, 2010
From Kid's Music to a Kid's Meal - not that far of a stretch as it turns out
So - today we started our "Let Out Your Inner Artist" email and facebook update. It is very exciting because not only are we saying thanks to our fans for being fans - but we also are making it fun and where you get something free! When you go to our website and download our Operation Cow Drop / Silly Bus coloring page, you can take it to the Chick-fil-A at Virginia Center Marketplace for a free 4 piece nugget kids meal! The store will also post the pictures on the wall and select a winner by May 8th to get a Family Meal! Why May 8th you ask? Well read on about Operation Cow Drop!
As you may (or may not) know we are supporting and partnering with Chick-fil-A at Virginia Center Marketplace with their annual Operation Cow Drop event on May 8th. This is such an awesome event - it is a Family Fun Event from 11-3 with us performing at 12 - and then get this. A COW DROP at 1:30pm! No not real live cows :) These are nice plush cows that can be purchased to support non-profits and other organizations in Virginia. You can see exactly which ones at the CFA site. Each cow only costs $10 and you can win prizes like a Disney Family Vacation, 32 inch Samsung TV, etc. When the cows are thrown out of the plane they land hopefully on the "Cow's Eye" and if your cow comes closest you win!
This should be a great day - there will be great kid's songs and music, a petting zoo, clowns, face painting, vendors, Mad Science, Romp & Roll, Crafts, clowns and lots more.
This is our first time playing at this event - but it is awesome. This event raised a lot of money for organizations like Connor's Heroes, Special Olympics and the Goddard School - just to name a few.
We can't wait to come out and party with all of the families!
Check out our website for more fun activities and sign up for our monthly newsletter too!
Stay Silly,
Silly Bus
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