Reinforcing Healthy Habits with Kids Music and Videos

Kids music and videos are great tools for teaching and reinforcing habits essential to a happy, healthy life. The invention of the iPod, satellite radio and on-demand programming has made it easier than ever for parents and educators to teach and emphasize healthy choices. Whether in the home, in the car or at school, children can watch, listen and learn. Simply by taking the time to select and share kids music and videos, parents and teachers can enrich the lives of children.

All music and videos, however, are not created equal. Kids music and videos should be chosen based on theme and feel. To encourage healthy living, parents and teachers should select music promoting healthy habits. Habits every child should know and follow include: (i) Getting rest through naps and a good night’s sleep; (ii) Washing hands and regularly bathing; (iii) Brushing teeth and flossing; (iv) Exercising regularly (running, dancing, swimming, playing with friends, etc.), (v) Good nutrition (healthy meals and healthy snacks); (vi) Keeping your room and clothes clean and (vii) Wearing sunscreen. Parents and teachers should instill these habits in their children and students at a young age to ensure a lifetime of health and fitness.

In addition to teaching and reinforcing healthy habits, kids music and videos provide an enthusiastic way for children to be active while playing, laughing and having fun. The feel of the music is what makes this possible. Children can’t help but move around when listening to irresistible, energetic music. Music containing upbeat drumming and grooving bass lines creates the perfect exercise environment. Parents and teachers should encourage movement as often as possible when children are listening to music.

To find healthy habit themed, upbeat music and videos, parents and teachers need not go far. Google, I-tunes and CD Baby have made searching as simple as turning on your computer. Word searches might include “kids songs” or “children’s music.” Examples of such songs include Silly Bus’ “Jump Up” http://itunes.apple.com/us/album/silly-bus/id156493677, “Yawns at Night” http://itunes.apple.com/us/album/alphabet-volume-1/id282427190 and “Healthy Dose” http://itunes.apple.com/us/album/silly-bus/id156493677 . Fun, energetic videos to use at home and in the classroom include Silly Bus’ “Falling Leaves” http://www.youtube.com/watch?v=7GsCuUvpNTk and “Earth and Sun” http://www.youtube.com/watch?v=MM01YJF8xT4&feature=related.

Making small changes today in a child’s routine can yield years of health and happiness.

Author: Justin Laughter

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Marketing Opportunities with Educational Media

Educational Media, like kid's songs and videos, is an effective medium to engage children and their parents in a meaningful and positive way. Videos and songs can be paired with brands to give back to the community, promote healthy behaviors and to just let kids have fun while learning. Different types of media coupled with an effective marketing strategy to create campaigns can be done on-line, during event marketing, or used together to drive engagement with a fan/consumer base.
Marketing content can be delivered quickly to the consumer with social media tools like blogs, Facebook, Twitter and Linked In. Businesses can create differential and 'sticky' consumer experiences through these types of push/pull campaigns. For example, a push strategy sells directly to the consumer by using promotions and advertising as typical 'push' tools. A pull strategy, on the other hand, is one that creates demand from a consumer to 'pull' them to your product or service. Usually this requires a lot of marketing investment to create consumer demand. However, with the advent of new tools like social media, the ability to more easily make something viral allows for businesses to create a 'pull' with much less up-front investment.
Marketing is about getting a consumer's attention and also keeping it through the marketing funnel. Once consumers are engaged and at the website, for instance, it is important to have their experience be positive and valuable to create the 'stickiness' desired. This refers to the ability of the marketing and experience to keep a customer engaged and coming back as a consumer again and again - hence stickiness.
Educational media is exciting and entertaining. Providing valuable and fresh educational content through kid's songs and kids videos can keep a child or parent coming back to the website and provides opportunities for companies that leverage this unique content to benefit from a brand enhancing customer experience.
When selecting a company to work with it is also important to identify partners that share the same values and want to promote the same positive messages. When combining complementary goals and marketing strategies - educational media provides new options to reach new consumers; give back to the community and drive value for the partners and consumers alike. A great example is Nickelodeon's The Big Green Help, which integrates education with environmental awareness and provides the ability for involvement with the cause.
When Educational Media is integrated with creative marketing strategies - great experiences and value is created for all parties involved.

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